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Ad $ summary

URL to cite or link to: http://hdl.handle.net/1802/35156

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Other Titles Ad dollar summary Ad summary Description Cumulative annual issues date from 2007-2017. Abstract Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.

Primary Item Type: Journal Secondary Item Type(s): Dataset Identifiers: LCSH Brand name products--United States--Statistics--Periodicals. LCSH Advertising--United States--Statistics--Periodicals. LCSH Advertising--Costs--Periodicals. LCSH Business names--United States--Statistics--Periodicals. Language: English Original Publication Date: 2007 Previously Published By: TNS Media Intelligence (Firm) Place Of Publication: New York, N.Y. Citation: Extents: Volumes - 11 issues License Grantor / Date Granted: Marcy Strong / 2019-07-17 15:23:54.361 ( View License ) Date Deposited 2019-07-17 15:23:54.361 Submitter: Marcy Strong

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